Model of Strategic Communication and Behavior Change

Model of Strategic Communication and Behavior Change

Model of Strategic Communication and Behavior Change

Kincaid DL, Delate R, Storey JD & Figueroa ME. (2013). Closing the Gaps in Practice and in Theory: Evaluation of the Scrutinize HIV Campaign in South Africa. In Rice R & Atkin C. Public Communication Campaigns, 4th Ed. Newbury Park, CA: Sage, pp. 305-319.


Model of Strategic Communication and Behavior Change


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