Model of Strategic Communication and Behavior Change
Model of Strategic Communication and Behavior Change
Kincaid DL, Delate R, Storey JD & Figueroa ME. (2013). Closing the Gaps in Practice and in Theory: Evaluation of the Scrutinize HIV Campaign in South Africa. In Rice R & Atkin C. Public Communication Campaigns, 4th Ed. Newbury Park, CA: Sage, pp. 305-319.